First is the idea. It is brewed through symbols, content, colors. Then comes the hand sketch. The real challenge, however, is the digital implementation. Shapes, lines, curves, vectors. Bring the zeros and ones into the right shape. So that technology and feeling fit together and meet customer requirements. The more filigree, the longer the creation process and the craft. This is the case in every trade. Even in the digital mouse trade. Even if a lot can be automated, in particular manual reworking is still necessary, especially with details, sometimes even point by point, line by line, until the result is finally satisfying.